small changes for big impacts: behavioural insights for community change
paper: galen maclusky
description: The second in a series on trends in Community Innovation, this paper covers the field of Behavioural Insights, Behavioural Economics, and Behavioural Psychology. By applying these lenses to the work of community change we can understand why people make the decisions they do and identify small, specific changes that we can make for big changes in behaviour.
first paper is: an overview of community innovation trends